Zerosun
There has never been more opportunity in video than there is right now. The video production tools available to both produce and distribute it have democratized to the point that companies and brands of any size can put professional-level content in front of an audience. Platforms have multiplied, attention is everywhere, and we’re even using READ MORE >
In many regards the creative world is in the middle of a shakeup. We’ve been around for several of these, as the democratization of cameras, editing software, and distribution platforms over the last 15 years all played a large role in our own successes as a video production company. Everybody has a well-equipped camera these READ MORE >
As we mention often, Zerosun was started out of a love of cinema and moviemaking. We’ve been a Denver video production company for more than 15 years now, and the filmmaking world continues to spin on. Our first year in business saw “Slumdog Millionaire” as the year’s Best Picture winner. Recently we watched “One Battle READ MORE >
For decades, the process of editing a motion picture was a physical one. Editors quite literally sat with with scissors and tape, cutting and splicing celluloid film strips together. It was far more mechanical than creative, and was limited by physical constraints and the time required to manage the process. We’ve got it a lot READ MORE >
When it comes to artificial intelligence in video production, opinions tend to lean toward one of two extremes: some in the business embrace it as a revolution, while others reject it entirely. We view AI not as a replacement for creatives but as a power tool that requires a skilled hand to be effective. Technology READ MORE >
Many companies approach video production with the assumption that business content needs to play it safe. The thinking goes that if you’re explaining a product, showcasing your team, or addressing your industry, you need to be measured, cautious, and even stripped of personality. Anything too creative might undermine credibility, and anything too engaging might even READ MORE >
Many companies approach video production as a series of isolated projects. They identify a need, hire a team, complete the work, and move on. But rather than treating each video project as a standalone deliverable, it can also be looked at as a contribution to something much larger: a content library that grows in value READ MORE >
Video production and its many tools are as accessible as ever. With the rise of the smartphone has come a high-quality camera and editing software in nearly everyone’s pocket. Even more professionally-minded video production equipment such as mirrorless cameras and basic lighting kits are within the budgets of many companies. The democratization of this gear READ MORE >
The increase in video production over the last decade isn’t just a trend; video is here to stay. Whether you’re launching a new venture or refining an established brand, strategic video content can cut through the commotion and connect you to your audience—and prospective customers.
We always love the chance to work with new equipment and to push our creative boundaries. Flatiron Pepper, based in Boulder Colorado, gave us that opportunity when we produced a series of product videos for their line of gourmet pepper flakes. New camera technology has revolutionized creative control for product videos… While a camera that READ MORE >