Video production and its many tools are as accessible as ever. With the rise of the smartphone has come a high-quality camera and editing software in nearly everyone’s pocket. Even more professionally-minded video production equipment such as mirrorless cameras and basic lighting kits are within the budgets of many companies. The democratization of this gear has been amazing, allowing brands and small businesses to create their own video content for distribution across social media.

However, with incredibly capable tools so readily available, the knowledge and experience to fully leverage them is more important than ever. It’s often subtle, even subconscious elements that separate amateur content from storytelling that resonates with an audience. And this isn’t just about technical skill — it’s about creating an engaging narrative, implementing the right tools for its video production, and understanding its intended audience.

Whether that audience is comprised of current customers, potential customers, fans, or in-house employees is irrelevant. So let’s explore the differences a professional hand can add to a video production, and how partnering with a Denver video production company like Zerosun can elevate your content and help you achieve your communication goals.

It’s the forethought that counts

While smartphones and other mobile devices are the main source of social media content, the truth is that much of what’s created on these platforms is jarring, unmemorable, and far from the level of quality and attention your audience deserves.

Audio quality

At Zerosun we often say that the best audio is the audio you don’t realize you’re listening to. Have you ever clicked away from a video because the audio was echoey, or because the background noise made the speaker indecipherable? Poor audio is a surefire way to make your video feel more like a casual Zoom call than an attempt to truly connect with someone.

Conversely, professionally recorded audio like you’ll find across the Zerosun portfolio is exactly the kind of audio that goes unnoticed — in all of the right ways. Air conditioners, background conversations, the refrigerator in the break room: these are all things that can completely sabotage a video production. They’re also exactly the kinds of things a professional video production company will recognize, and will have plenty of solutions for.

Video setup

With 4K resolution available in smartphones and other mobile devices, video quality across the board is as good as it’s ever been. But resolution is a very small part of the equation. Quality video is as much about composition and framing, and often what distinguishes professional-level video is achieved with lighting. The knowledge necessary to properly light any video production backdrop — particularly under the fluorescent lights of most office settings — is a college degree all its own.

But quality video isn’t about creating Hollywood-level productions or having extravagant budgets, it’s about knowing what to expect. A professional video production company knows the pitfalls of just about every kind of video production, allowing for more efficiency in time and budget, and avoiding mistakes and having to “learn the hard way.”

Premium perception

Even videos made for mobile viewing benefit from thoughtful production choices. While vertically-filmed videos are popular across social media platforms, well-produced horizontal video often feels more premium and is generally better suited for websites, TV networks, presentations, and other professional contexts. A video production company like Zerosun will also be able to repurpose these videos in a vertical format for social media use.

Customers who are looking to spend their hard-earned money are more likely to take you seriously if they feel you’re taking them seriously. Clean, clear audio and well-produced visuals allow your viewers to settle into what they’re watching, and keep them from instinctively swiping on to the next video trying to grab their attention. Investing in production value demonstrates respect for your audience’s time and attention, and a quality video makes people feel welcome in your digital presence.

In a universe of content, stand out

From our phones to our TV sets, and from the digital menus of restaurants to the advertisements on billboards, video content is absolutely everywhere. In turn, the competition for people’s attention is at an all-time high. One surefire way to make somebody look twice is to do something different. Producing a video of superior quality is one way to do this, and another way is by maximizing the ideation process with the help of a professional creative team such as Zerosun.

But regardless of your approach, the experience of a video production company can be the key to cutting through the noise and making your brand, product, service, or message fully connect with an audience. Working with a team of professionals not only ensures quality audio and video, but also that you’re able to produce exactly the video you’re hoping for.

The sky is the limit with a professional video production company

When you partner with a video production company your mind is free to generate all sorts of great ideas for your video or video campaign. The professionals can anticipate potential problems and have solutions ready. They’ll understand how to set up the right angles, create the right lighting, and capture the best audio.

As a Denver production company for nearly 15 years now, Zerosun has developed relationships with top talent throughout the region, so casting and crewing are additional processes you won’t have to worry about should your video production require them. Our experience includes things as simple as setting up talking head interviews to filming across wild terrain.

Experience like this is paramount in making video content that stands out, as it brings professional know-how to your video production and allows for creative choices that will help you stand out in the universe of content our there. It also eliminates many of the headaches that can arise in trying to take on a video production on your own and many of the costs that can arise in hoping somebody less experienced is able to find their way.