Category: AI In Video Production

It can be easy to view a video shoot as a singularly focused, one-off endeavor. Companies often assume they’re paying for a single afternoon of filming to walk away with just one final video asset. When looked at through that lens, video production can feel like an expensive risk that eats up a massive portion READ MORE >

A wide view of Red Rocks Amphitheater during a concert

As we’ve all started working our way through the summer, the edit bay has given way to a busy stretch of production here at Zerosun. The variety of work coming through has been a reminder of why we got into this business, and why professional video production matters more than ever. One project we’d like READ MORE >

A close-up shot of a camera with a speaker at a podium in the background

In many regards the creative world is in the middle of a shakeup. We’ve been around for several of these, as the democratization of cameras, editing software, and distribution platforms over the last 15 years all played a large role in our own successes as a video production company. Everybody has a well-equipped camera these READ MORE >

A video production team interviews a subject

When it comes to artificial intelligence in video production, opinions tend to lean toward one of two extremes: some in the business embrace it as a revolution, while others reject it entirely. We view AI not as a replacement for creatives but as a power tool that requires a skilled hand to be effective. Technology READ MORE >