My Magic Carpet Campaign
My Magic Carpet came to us looking for a variety of video content for a social media push before the holidays. Due to a tight timeline and covid restrictions, we were not able to scout locations, hire talent or do much of our typical pre production setup. So, Zerosun enlisted all personal, company dog included, to create these fun videos demonstrating My Magic Carpet’s versatility, from weathering messy eaters and muddy houseguests to wet four legged friends and spills. We delivered five :15 videos for social media along with some custom animation. My Magic Carpet loved the animations so much they are now featuring some as gifs on their website and was so thrilled with the product, they asked us if we could whip together a couple additional :30 videos. We tinkered with creative, copy and existing footage to create a couple longer videos for broadcast.
We had a great time getting creative with this project. With only a week to create, execute and deliver, this was an exciting challenge for our team. We brainstormed and scripted, got creative with location and talent, spent two days filming with a very small crew, crafted some custom animation after helping update their branding and logo, and turned five :15 spots and three :30 spots around in just six days. While we certainly hope that as we move forward and out of these covid times we will have more opportunities to get back to utilizing real talent, scouting good locations and filming with larger crews, this was a great opportunity to use what we have and creatively problem solve to make our clients happy!
Check out some of the other spots we created:
- Animation
- Broadcast and Media Trafficking
- Campaign
- Color Correction
- Lifestyle
- Talent
