COMCAST WEST DIVISION
COMCAST IS A NATIONAL LEADER WHEN IT COMES TO VIDEO AND BROADCASTING—BUT WHEN THEY NEED A VIDEO MADE ABOUT THEMSELVES, WHY DO THEY CALL ON ZEROSUN TO DO THE JOB?
The answer boils down to something quite simple. At times, their video needs grow beyond what their in-house crew can handle. When Comcast looks beyond their own walls for video production help, they are looking for a team that can get the job done with minimal supervision—and get it done fast. And much like the story of Goldilocks and the Three Bears, it has to be just right.
Specifically, we work with Comcast West Division, a major region of the company. Our first contact at Comcast was Jon Lentz, Director of Employee Communications, and he found out quickly that our crew could handle just about anything they could throw our way.
Create educational infographic animations? Check. Plan out a seven-city shoot in two weeks? Check. How about interviewing people on the fly for a documentary-style piece? Check and check.
At this point, we’ve worked with multiple departments at Comcast, and it’s only because they trust us to deliver a product that will stand up to the Comcast brand.
So sit back, relax, and enjoy some of our favorite Zerosun/Comcast programming:
COMCAST GIGABIT PRO
Comcast recently launched its Gigabit Pro campaign—a new hyper-speed internet that can deliver the web at 2GB/sec. To get all of their employees educated and excited about the new project, Director of Product Management, Alison Eaby, asked Zerosun to create an internal video that would inform and turn up the hype.
We needed to build branding, scripting, and animated infographics to fill a 2.5-minute piece. Not to mention it would all need to be done in less than a month. Woof.
We created a lot of new content for this piece in a short time—about 50% of the piece includes original, statistical motion graphics. We also interviewed Steve White, Comcast West Division President, got a few drone shots, and used talent for a short scene. The ZSUN team was asked to understand a complex topic and then educate a group of more-or-less experts about that topic through voice-over and graphics.
“I AM COMCAST”
A 12 video series, each with a different theme, would use real Comcast personnel to highlight different values and strengths of the company such as communication, development, and innovation.
This campaign would need to include Comcast employees from seven cities across the western U.S. We would also need to start off the campaign with a four-minute promo (plus a supercut) using footage from all 12 videos—due just four weeks after the initial creative phone call with Comcast.
We scouted and hired out video production crews in Oregon, Washington, Utah, Texas, and California to shoot at Comcast offices. By creating specific shooting templates, we were able to keep footage consistent with the overall branding and look of the campaign. We produced the full-length and supercut versions on-deadline and rolled out the 12-video campaign over the next six months.
WORKING TOGETHER TO WIN TOGETHER
This video was very different from the two above, as we were tasked to create a documentary-style video about Comcast associates building bikes for children in their community.
Comcast needed a crew who could take over this entire project, start to finish, and turn it around in three weeks. We would need to create all of the branding for the video and plan out our story arc in advance—there would be no opportunity to recapture a lost moment on the day of the shoot.
From just a half-day shoot, our three-person crew captured more than enough images and soundbites to show just how impactful the bike-building event was—not just for the Comcast associates, but for the children as well.