DELIVERABLES: CREATIVE AND CONTENT DEVELOPMENT, BRANDING, DESIGN, MOTION GRAPHICS, ANIMATION, SOUND DESIGN
Zerosun was tasked with creating two videos for two very different campaigns. The first video, shown here, was meant to entice investors by showing off the luxurious, artistic side of Sage. The other would be a culture piece, focusing on the people that make Sage Hospitality a fulfilling and fun place to work. Our contact, PR Manager Kate Davis, provided us with Sage’s branding and style guide. The two videos would require a five-person crew to travel between Denver and Portland, Oregon to visit four different Sage properties. Traveling to a shoot with no prior location scouting requires a nimble team and a range of equipment that can quickly adapt to any environment. Also a challenge—both videos would be filmed at the same time, so we had to make sure the message of each wouldn’t be muddled by using similar footage and people. Each piece is unique, and we’re excited about them both for different reasons. We were able to take this image piece to the next level in terms of picture quality and versatility. We chose to have a narrator voice this piece so that the images could be appreciated without distraction from interviews or other natural sound.