Pura Vida’s Underground

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DELIVERABLES: COMMERCIAL VIDEO, CONTENT DEVELOPMENT, CONCEPT STRATEGY, SCRIPTWRITING, SOUND DESIGN, ANIMATION, GRAPHIC DESIGN

Pura Vida's Underground spot featured some intense studio lighting in a very controlled environment to authenticate the aptness and power of the workout program. The goal was to get people psyched up for the concept launch and to have striking material to showcase on Pura Vida's website.