CDOT: Distracted Driver Commercial :30

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CIG (Communication Infrastructure Group) is an ad agency located in downtown Denver. One of their biggest clients, CDOT (Colorado Department of Transportation) wanted CIG and Zerosun to develop an idea based around the new campaign, Drop the Distraction. Zerosun produced this ad, along with a second spot filmed in Steamboat Springs, utilizing real victims as talent, a VO based narrative and unique and stylized editing. It made for a pretty impactful spot, which was propagated on Youtube, Facebook, Instagram and broadcast.