Marriott Rewards is #AppYourService

Reality-style videos are just plain fun…especially when the subjects are hundreds of Broncos Fans getting surprise deliveries of tailgate supplies, big-screen TVs, and Super Bowl tickets.

IMG Live, a creative agency out of Atlanta, came to us with an idea to shoot a massive giveaway to help launch Marriott’s new concierge service app. Fans at a Denver Broncos tailgate were asked to request whatever they needed to make their tailgate even more awesome by tweeting and tagging #AppYourService.

Marriott concierges would spring into action–gathering prizes and delivering to the person who requested them. Of course, all this excitement and energy was incredibly fun for our crew to capture as the prizes were given out to unsuspecting fans.

In order to capture as much as possible and keep the momentum of the event going on social media, we had 4 different crews, totaling 13 people covering the event for 12 hours. A photography team captured still images and delivered 8 finished photos throughout the day, two video crews followed different concierge groups to their deliveries, and an editing crew processed footage and cut GIFs and 30-60 second videos for immediate release.

At the end of the day we delivered a highlight cut, which has 1.3 million views on twitter! We love how the fast-paced cutting of the promo captures the energy and fun of the day.

Both IMG Live and Marriott were so happy with our work that they wanted us to cover two more tailgate giveaways in Green Bay and Dallas–however, or shooting schedule did not permit us to take on those jobs.

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